For Bay Area consultants ‘Social Butterfly Media’, having a strong and unique brand that communicates its understanding of social media was essential. Since the name on its own produces a strong visual image, reinforcing it with an elegant representation would frame the message in a simple and direct manner. The letters SB form a butterfly trailed by the font Snell Roundhand and the RSS icon. They work together to invoke a sense of fun, good vibes and sensitivity. Definitely a little different than my usual work, I really liked the shape that was carved out by the elements.
The butterfly can stand alone as an icon, allowing the identity to scale across different platforms.