Thoughts on Design, Code, Technology, and Architecture.
67a2 is the work of Cambridge, MA designer Paul Voulgaris.
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- 14.May 2:00am
With Color Manipulation, Photographer Creates Minimalist Photographs – http://t.co/CIN7TYu2 http://t.co/xhFVaEja via @sharethis
- 01.May 12:22am
“Working in Mumbai” – client Rahul Mehrotra will lecture at Harvard this friday. http://t.co/2GgBIqlp
- 30.Apr 2:59pm
Patterned by Nature Sculptural Transparent Display video: http://t.co/Sj4oQjJ5 collabora http://t.co/P6SMY5pf
- 27.Apr 11:26am
Goodbye SketchUp? – Google Is Getting Out Of The 3D Modeling Business – http://t.co/5SDIbrX9
- 13.Apr 2:36pm
hopefully Jony Ive has final say, or we will end up with neon iMacs again: Apple & Philippe Starck http://t.co/pf2a3lKy via @techcrunch
- 05.Apr 1:33pm
Very excited for the (Sat?) opening of @Barismo‘s new coffee bar #dwelltime .. right across the street! http://t.co/bzmHzaPv
New Identity for San Francisco based startup ‘Social Butterfly’
Friday, October 14th, 2011
For Bay Area consultants ‘Social Butterfly Media’, having a strong and unique brand that communicates its understanding of social media was essential. Since the name on its own produces a strong visual image, reinforcing it with an elegant representation would frame the message in a simple and direct manner. The letters SB form a butterfly trailed by the font Snell Roundhand and the RSS icon. They work together to invoke a sense of fun, good vibes and sensitivity. Definitely a little different than my usual work, I really liked the shape that was carved out by the elements.
The butterfly can stand alone as an icon, allowing the identity to scale across different platforms.
comments: 0
Identity package for Brighton, MA dentist Maria Vasilakis DMD
Tuesday, June 21st, 2011
Dr. Maria Vasilakis, a dentist based in Brighton, MA, asked 67a2 to develop a complete identity package, including logo, business cards, stationary, signage, and a website for her newly formed practice.
Taking inspiration from the repetition of form in her initials (MV) and a set of perfectly aligned teeth, 67a2 designed an abstract logo of simple repetitive shapes to create an ultra minimal and modern graphic that ultimately speaks ‘dentist’ without being overtly literal in form. Since her practice specializes in ‘sedation’ dentistry, we seeked a calm and soothing color palate that still maintained the youthful energy of a young, new practice. The selected typeface (Neutraface), tempers the youthful minimalism of the logo with a classic look and feel, evoking professionalism and her family lineage as a 3rd generation dentist.
visit our WordPress based website for Maria Vasilakis DMD at www.drmariadental.com
tags: branding, design, identity, marketing, print comments: 0
ActonScript3 – Scripted Random Pattern
Wednesday, May 25th, 2011
Inspired by the cover art for Africa Hitech‘s awesome new release, I decided to play around and script a similar random pattern in AS3. Using a triangle and an array of colors, I created the below. The pattern is different each time it loads up. Scroll to the bottom of the post, select your options, and generate your own! * Flash required
tags: actionscript, design, music, pattern comments: 2
Identity for Greek real estate company Isle, Ltd.
Saturday, May 21st, 2011
Isle Ltd asked 67a2 to create a bold new identity for their real estate development company, located in Athens, Greece. Taking cues from the history and permanence of ancient greek archeology, 67a2 developed the ISLE logo.
Using a condensed style of the ‘Univers’ typeface as a starting point, each letter was shaped to create an identity that evokes the permanence, confidence, and antiquity of the greek isles. Packaged in an undoubtably modern aesthetic the logo echoes the company’s sleek new constructions on ancient topographies.
visit Isle, Ltd. at www.isle.gr
tags: branding, identity, print comments: 0
Section Perspective Drawings as an Architectural Presentation Tool
Tuesday, May 17th, 2011
These images were made for many of the architecture projects that I worked while at Merge Architects. Usually, we developed different design options based on the same computer model. Looking back on all the time spent tweaking models, re-rendering, re-photoshopping, it’s kind of nice to go back to my archives and see them all laid out like this. This is a small sampling of some of my favorites. There are many, many more tucked away on my hard drive.
These renderings were a very popular presentation tool in our office. Part drawing, part perpective rendering, they allowed the clients to visualize life inside the space after our interventions. Couple these with a plan, and a few perspectives, and you’ve got yourself a very effective presentation. The projects in this set include a few loft and home renovations, a bathroom renovation, a roof deck, a retail clothing store, a bakery, and a restaurant/bar/lounge.
tags: architecture, drawings, perspective, presentation, section comments: 0
Boston, Massachusetts
Saturday, April 16th, 2011
Lets go Bruins! 
comments: 0
Who is Kaiju? Meet the 67a2 Public Relations Director…
Tuesday, April 12th, 2011
Yeah… My dog (a shiba inu named Kaiju) has a website. And he probably gets more hits than you do. Sure it helps that he is super cute and fuzzy, and that he has a distinct set of emotional and physical issues.
The fact is, blogging is a lot of work, but the rewards can be great. Kaiju’s co-owner and I spend a lot of time keeping the content on his blog www.iamkaiju.com fresh, and actively participating in the shiba inu community. As a result, we get tons of visits and comments. Sometimes all it takes is giving a little love back to others. By commenting on their blogs, you’ll see how eager people are to reciprocate, and participate in your own discussions.
the kaijutheme was specifically designed to highlight his fuzziness
tags: blogging, wordpress comments: 0
We ♥ Exploded Axonometric Architectural Drawings
Tuesday, March 29th, 2011
Healthy Fit Water Bottle Wall Axon
I’ve always been a huge fan of Exploded Axonometric Drawings. Posting the Middlesex Lounge Axon got me all nostalgic. Axons are a great way to explain how your design pieces together, and to visualize the individual components of your project. Here are a few others that I have worked in the past.
The image to the right was for a gym in Woburn, MA… The axon helped us explain how a wall that separates the entry from the gym fits into the overall space. By pulling apart the wall, we get a sense for how it fits both in plan and perspective.
Harbor Islands Pavillion Exploded Axon
Sometimes, axons go beyond building components to explain how things actually function. The drawing to the left shows how a design for the Harbor Islands Pavilion can collect water runoff into a pool at the front of the structure.
Below, we again pull the roof off, displaying the circulation through the building. Diagrams like these can become invaluable for giving quick insight into your design thinking. Being able to quickly get your point across is always key to a successful presentation.
Norwalk Housing Exploded Axon
Finally, I have included axons for a housing complex design in Norwalk, CT. The parking garage drawing was useful in showing that something even as mundane as parking was thoughtfully considered and integrated into the landscape. The building axon shows how the floor plates, skin and roof structure work together to create the overall mass.
Remember to always include your process in website materials, as you are not always simply being judged by your completed work, but by how well you communicate your ideas!
tags: architecture, axonometric, drawings, presentation comments: 0
QR Code Marketing for Architects
Thursday, March 24th, 2011
Scan Me!
If you aren’t using QR codes… you should! Besides looking cool (and similar to the 67a2 logo), they can be very useful. By scanning a QR code with a phone/mobile device, you give your audience direct access to URL’s, text, and other information.
Go download a free scanning app on your device and try it here. You’ll get linked to the 67a2 contact page. Now imagine the possibilities with your own code, on your marketing materials.
Watch as 67a2 starts its guerrilla marketing campaign, and plasters this code on billboards near architecture firms…
You can easily create your own. I used this site: http://qrcode.kaywa.com/
tags: marketing, QR code comments: 0
A trip back to Architecture & interiors in 2005: Middlesex Lounge
Monday, March 21st, 2011
My first project while at Merge Architects… Middlesex Lounge. Good Times.
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